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As I'm sure you know, visual design has to do with what the end user sees. The principles of
information and interaction design drive the construction of the interface, but the
face itself is determined by the visual designer. It is what the visitor will react to first.
Again, the purpose of the site and who its audience is should be of
paramount importance in drafting a visual direction for a site. A site devoted to archiving and displaying computer
generated art would necessarily be visually distinct from a site providing information on retirement plans.
Many professionals have many different opinions on what constitutes "good" visual design - often starkly conflicting
opinions. My own suggestions (which I think will help you in any case) can be found on the
"Principles of Basic Decency" page.
The bottom line, however, is to serve your audience and your purposes. If a
text-less page filled with abstract icons that have no relative meaning unless clicked on causes your target
demographic to think you are "cool," and that happens to be the purpose of the site, there you have it.
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